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Global advertising, attitudes and audiences /
by Wilson, Tony.
Publication:
New York : Routledge, 2011
. xiv, 167 p. ;
24 cm.
Date:2011
Availability:
Copies available:
AUM Main Library
(2),
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Implementing word of mouth marketing : , online strategies to identify influencers, craft stories, and draw customers /
by Cakim, Idil Miriam,
Publication:
Hoboken, N.J. : Wiley, 2010
. xvii, 204 p. :
24 cm.
Date:2010
Availability:
Copies available:
AUM Main Library
(2),
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